How Brands & Co-Pack Suppliers Collaborate to Enable the “Mass to My” Market
As consumers continue to drive the “mass to my” market with their demand for customized, personalized products, brands and their co-pack suppliers shift their mentality in the opposite direction—from “me to we.”
The need for collaboration in the value chain has never been greater. According to consulting firm A.T. Kearney, “As the ties get stronger, so do the results. Companies have seen 10-15% lift in topline performance, 40-60% faster product launches, and up to 20% decline in total inventory.”
But despite knowing the benefits, some brands and their co-pack suppliers still struggle.
Watch this webinar to learn from three experts on how to build a collaborative relationship through sharing information and developing joint business strategies.