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Jason Tham CPA Engage 2026
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5 CPA Engage Takeaways for Supply Chain Leaders

5 CPA Engage Takeaways for Supply Chain Leaders

I had an incredible few days at this year’s Contract Packaging & Manufacturing Association ENGAGE conference in Las Vegas. Between the bright lights of Vegas and the sharp minds of the CPG world, as well as leading contract manufacturers and packagers, it was an engaging 3-days! Discussions spanned strategy, storytelling, and—true to form—some real-world logistical problem-solving.

Orchestrating The “Beat” of Supply Chains

I had the honor of taking the stage at this year’s CPA ENGAGE to discuss the ebbs and flows of our external supply chains. During the talk, I shared an analogy that seemed to resonate with the audience: An un-orchestrated supply chain is like a Vegas club without a DJ. Without someone to sense the room and mix the tracks, it’s just a room full of tipsy people waiting for a rhythm—awkward and out of sync.

To fill that “silence,” we discussed Nulogy’s recent launch of our Manufacturing Operating System (MOS). By unifying production, quality, compliance, and warehousing, we’re closing the digital disconnect gap that slows manufacturers down. When you couple MOS connectivity with multi-enterprise collaboration, you get true supply chain orchestration.

So, what are the business benefits of true supply chain orchestration? Faster response times, fewer delays and disruptions, and happier customers. These benefits translate into lower costs and greater profit margins for all parties. See how our customers are winning through connected systems and partners.

5 Takeaways from the CPA Stage 

We are living in an unprecedented time, marked by volatility and unpredictability. To help brainstorm effective solutions, I shared the stage with leading CPG brands to provide some visceral insights into where we are headed:

  1. Tariff Turbulence is Real: Between the uncertainty of U.S. Supreme Court-related refunds and shifting trade policies, FP&A confidence has become a moving target. The pressure on suppliers to remain agile amid this fiscal fog has never been higher.
  2. The Death of the Monthly Forecast: Brands are re-forecasting and planning weekly, as evidenced by Tyler Wallace’s experience with Sazerac Company. If your collaboration cadence isn’t matching that speed, you’re already behind.
  3. Speed is the New Currency: While cost is always a factor, brands are increasingly willing to pay a premium for speed to market and agility. Measuring variance and attainment to plan is a critical KPI as discussed by Barilla Group’s Paul Blacklock.
  4. The Data Tension: Sharing information requires the willingness in mindset and clarity of shared value, but the opportunity is massive. Mutual benefits—like sharing demand sensing outputs and real-time supplier capacity—are the keys to unlocking resilience.
  5. EDI ≠ Collaboration: Let’s stop pretending. True alignment requires a standard, canonical data model, not just a legacy pipe for documents.


These market factors above point to a greater need for technology that connects brands and their external partners for less data friction and greater collaboration. Rigid ERPs, outdated legacy systems, and yes, even spreadsheets, just don’t cut it anymore. Learn more about the business advantages of the manufacturing operating system.


How AI Delivers Resilience in Practice

I’d like to start this section by showing how supply chain leaders are, at their core, problem solvers. We demonstrated this when in Las Vegas, our coach broke down mid-journey (due to perhaps a bit too much “supply chain celebration” on the bus!). Then, like the manufacturing ecosystems we build, our group pivoted, solved the disruption, and got back on the road in record time.

CPA ENGAGE 2026 Las Vegas Jason Tham

Following that adventure, Nulogy’s VP of Sales Paul Statchuk was thrilled to introduce a talk on AI in practice, showcasing how contract manufacturers are moving past the hype. Many manufacturers are pragmatically using AI and automation to win more business today and drive efficiencies. To discuss examples and best practices, Paul was graciously joined by David Freed of CP Energy Holdings and Pedrom Rejai of Elevate Growth Partners.

To help packagers and manufacturers deliver on time and reduce costs, Nulogy is continuing to innovate with AI-assisted features in our MOS. For example, customers are using predictive production calculations to better schedule orders and increase capacity.

Check out this article to learn more.

See How Nulogy is Leading the Way in Manufacturing & Packaging

A huge thank you to the CPA for inviting me to participate in this year’s conference; to my brilliant co-panelists for their insights; and to our customers and partners who joined us for a great big Vegas adventure. Thank you for being the conductors of more resilient supply chains every single day!

If you’d like to learn more about how Nulogy is helping external manufacturing networks orchestrate in harmony every single day, feel free to connect with me on LinkedIn, contact our team, or request a demo today.

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