Unlocking New Routes in the Modern Supply Chain
In this episode of Supply Chain Unfiltered, host Christine Barnhart engages with Conrad Mandala, EVP for partnerships and alliances at Kinaxis, to discuss the evolving landscape of supply chain management. They explore the challenges posed by the overwhelming amount of data, the importance of connected planning, and the need for real-time decision-making. The conversation highlights the significance of collaboration and digital transformation in supply chain operations, as well as the role of AI in shaping the future of the industry.
In this episode, we cover:
- Overreliance on Traditional Distribution Models: Many manufacturers still depend on a limited number of distributors or retailers, which creates bottlenecks and exposes them to disruption. This segment will explore the importance of diversification in route-to-market strategies and how to evaluate emerging channels for scalability and risk mitigation.
- Inflexible Supply Networks and Missed Market Opportunities: Legacy supply chain structures often lack the agility to capitalize on new market demands—especially in niche or fast-growing regions. We’ll discuss how building modular, adaptive supply networks can enable quicker response times and reduce go-to-market friction.
- Data Silos Blocking Cross-Channel Visibility: Without unified data across traditional and alternative channels, decision-makers are blind to performance metrics and customer behavior. This section will focus on the need for integrated systems and how real-time visibility supports smarter routing decisions.
- Reframing Partners as Ecosystem Enablers: Too many businesses treat partners—whether 3PLs, marketplaces, or micro-fulfillment centers—as one-off vendors rather than strategic collaborators. We’ll highlight examples of how strong ecosystem partnerships can unlock faster, more flexible, and customer-centric delivery models.
Tune in for an engaging conversation that sheds light on integrating the planning process across internal functions and external partners.
