Learn more about our leadership, product, and client teams


Leadership Team


Jason takes a personal approach to corporate development and leadership, whether it is understanding the evolving landscape of his clients, or initiating the next stage of growth for the company he co-founded. Active as a board member and speaker in industry organizations, Jason has gained valuable experience in business development, operations, manufacturing, product development and software engineering with a variety of global companies. At one of Kellogg’s most automated production facilities in the world, he worked in their continuous improvement and packaging groups. Earlier in his career at Magna International, Jason worked in their R&D group, responsible for new vehicle prototyping, as well as working in manufacturing and quality, where he applied methods for cost reduction within the supply-chain. Jason graduated with a Honours Bachelor of Applied Science degree with a Management Sciences option from the University of Waterloo.


Kevin oversees product strategy and operations at Nulogy, bringing a background in the full cycle of software development and consulting. Prior to co-founding Nulogy, Kevin performed strategic planning and program management at Microsoft for their next-generation enterprise television services. He has also worked in software development and consulting at Ericsson and two Deloitte Fast 50 companies. Kevin has an Honours Bachelor of Applied Science degree from the University of Waterloo, and enjoys educating youth with technology through the CUTC Foundation and Charity CHAMPS, both of which he co-founded.


Jason Yuen, CTO

As a co-founder and leader of the engineering division at Nulogy, Jason oversees all software development and quality assurance activities at Nulogy. He also is primarily responsible for ensuring Nulogy’s cloud infrastructure is of the highest calibre. Jason draws on a deep background in enterprise software engineering with telecom companies like Nortel, Airlink, Ericsson, and Redknee. Jason has a Masters of Engineering from the University of Toronto, and an Honors Bachelor of Applied Science from the University of Waterloo.


Sean Kirby, Chief Architect

Sean is part of the founding team, and applies an exceptional grasp of computer science and software architecture principles to ensure the solutions developed at Nulogy are fast, flexible, and reliable. His technical leadership drives the continuous improvement and quality of Nulogy’s products and technology. >Sean graduated at the top of his class at the University of Waterloo in one of Canada’s most competitive engineering programs.


Ghazala Parvez, CFO

Ghazala is a seasoned finance professional with over 20 years of experience managing and growing high performing technology companies.  She has extensive experience working with public and private companies of all sizes in finance and accounting, international tax compliance, investor relations, business operations and risk management and has completed a number of financings and acquisition transactions.  Prior to joining Nulogy, Ghazala held senior finance positions at Intelex Technologies, Adenyo, Lavalife, SNC-Lavalin and BCE Emergis.  Ghazala is a CPA, CA with a degree in Economics from Wellesley College and an MBA from the University of Toronto.   She is a volunteer Board Member and Treasurer at the Daily Bread Food Bank.


Mehran Malek, VP Professional Services

Mehran is committed to making sure Nulogy’s smart, friendly, customer-focused team delivers the industry's highest level of service, from business analysis and consulting, to global support and integration services, to deployment and training. Prior to joining Nulogy, Mehran managed complex technology projects for leading providers of IP communications. At these companies he oversaw all aspects of product delivery from requirements gathering, to solution development, to testing and deployment. Mehran has an MBA from the Schulich School of Business at York University, and graduated from Systems Design Engineering at the University of Waterloo.


Doug Metcalfe, VP Sales

Doug brings more than 20 years of experience helping companies leverage technology to enable best practices and optimize their supply chain networks including network design, global trade management, supplier collaboration, warehouse management and transportation management. Prior to Nulogy, Doug has held leadership and executive positions at companies such as I2, Nulogx, Dematic, and Aptean.  Doug's expertise in operational best practices has transformed software companies into high performing organizations, and has built highly effective sales organizations. Doug is a life-long learner and holds an Economics degree from Western University.


Tom Perrone, VP Customer Success

With more than 20 years in the Supply Chain Software industry, Tom Perrone has led the development and delivery of transformational software in Transportation Management, Demand Planning, S&OP, Manufacturing Planning, and Platform/Integration. He held global leadership roles in Customer Support, Professional Services and most-notably in Software R&D at innovative companies like InterTrans, i2 and JDA.  He is active in many charities and a board member of several non-profit organizations in the Greater Toronto Area.


Bally Boodram, Director of Marketing

Bally oversees marketing functions at Nulogy.  He has worked in marketing for more than 20 years in various roles such as Director of Marketing Programs, Director of Product Management and Vice President of Marketing for both startup and multi-billion dollar companies including PROPHIX Software, Metter-Toledo, Thermo-Fisher, PointClickCare, and JD Edwards/Numetrix.  Bally has also personally worked with Retail, Industrial, Pharmaceutical and CPG companies to automate operations and document quality control processes.  As a graduate from the University of Toronto's Mechanical Engineering program, he has a passion for technology, software, and growing businesses.



Product Development

With a founding team of engineers, Nulogy is a true product company. We derive our growth from the value of our product, not an army of snake-oil salesmen. Approximately half of our organization is dedicated to the craft of professional software product development. We pride ourselves on having well-tested, maintainable, usable products for our mission-critical applications – hacking is limited to hack days.


Team First

Nulogy believes in collective product ownership. Product quality is everyone’s job, and as such, development, design, and quality assurance professionals work on the same team, together, throughout the product lifecycle.

The team dynamic is paramount – we eschew individualistic terms like rockstar and ninja, and “passing the buck”.


Built to Last

Our products must meet strict compliance and quality standards, and survive in an industry that keeps software for more than a decade on average (an eternity in technology terms).

To do this, the product development team employs practices such as pair-programming, test-driven development (TDD) and a continuous ethic of refactoring and elimination of technical debt.


Think Agile

Nulogy’s product development team uses domain driven design (DDD), Lean and Agile development processes to add business value consistently and rapidly. Using these techniques, Nulogy is able to release enhancements to software solutions for even our most complex problems every two weeks.

Every day you will find our teams using a range of productivity and continuous improvement tools such as kanban walls, retrospectives, the pomodoro technique, and more.


Users Matter

Nulogy is committed to uniting the needs of the business and user stakeholders of our solutions. Conventional thinking states that user experience (UX) suffers in enterprise systems because the users do not make the buying decision. We believe that this thinking leads to long term system failure, and consequently we actively seek out the input of users through our Usability Community, and tools like UserVoice.

Our product designers are intimately involved in the development of our products, ensuring that user needs and the user experience is deeply embedded into everything we create.


Client Services

Nulogy knows that having great products is not enough, they need to be backed by a first class services organization. In addition to product expertise, our client services team brings to our engagements the best practices accumulated from thousands of hours with more facilities than probably any other group in the world.


Trusted Experience

Clients can feel safe in the care of our talented and experienced client services team. Our goal is to get clients self-sufficient and focused on growing their businesses, not to rack up billable hours. Every team member has been hand selected for their ability to problem solve, project manage, communicate, and work with anyone from the shop-floor to the corner office.

Whether it’s developing new standard operating procedures, stepping through a complicated system integration, advising on process reengineering, or any other of our service offerings, you can be confident that our client services team is bringing you industry best practices and learnings from years of successful projects in businesses just like yours.


There for You

For our client services team, the project finish line always includes going the extra mile. Overnight drives after cancelled flights. Double shifts. Mid-air emergency troubleshooting. Support at any hour. Talk to our clients and you will hear for yourself stories of our commitment to customer success.

Once you’ve joined the ranks of our happy customers, our journey together has only just begun. You will have a dedicated account manager to ensure we continue to support your success into the future as your business, and our products and services evolve over time.